Deskripsi Pekerjaan
Job Desc :
- Conduct market research to identify consumer trends, competitor activities, and opportunities for growth in the skincare industry
- Plan and execute comprehensive marketing strategies to for product launching, increase brand awareness, drive product sales, and meet business objectives
- Manage all relevant communication channels including but not limited to digital channels, social media, influencers, printed channels, etc.
- Oversee the creation of engaging marketing content, including product descriptions, social media posts, website content, and advertising materials
- Utilize analytics and market insights to measure campaign effectiveness, identify areas for improvement, and optimize marketing efforts
- Manage and enhance the brand's image and reputation. Develop brand positioning, messaging, and creative assets that resonate with the target audience
- Plan and execute digital marketing efforts, including social media, email marketing, SEO, and online advertising. Monitor performance and optimize campaigns to drive engagement and conversions
- Collaborate with internal teams to ensure marketing efforts align with business goals
- Manage public relations initiatives to generate positive media coverage and enhance the brand's visibility. This may include media relations, press releases, influencer partnerships, etc.
- Build and maintain relationships with key industry partners, influencers, and media outlets to enhance brand visibility and generate positive PR opportunities
- Stay up-to-date with industry trends, advancements in cosmetics and skincare, and marketing best practices to drive innovation and stay ahead of the competition
- Handle all external marketing events
- Develop and maintain close relationships with vendor
Qualification :
- Proven experience in marketing roles within the cosmetics and skincare industry. (Minimum 2 years of experience)
- In-depth knowledge of skincare, and beauty trends.
- Demonstrated experience in developing and executing successful marketing campaigns.
- Excellent written and verbal communication skills, with the ability to create compelling marketing content
- Proficiency in utilizing various marketing channels and tools, including digital marketing, social media, and influencer collaborations
- Strong analytical skills to measure campaign performance and derive actionable insights
- Creative mindset with a keen eye for design and aesthetics
- Ability to multitask, prioritize responsibilities, and meet deadlines in a fast-paced environment
- Bachelor's degree in marketing, business, or a related field
- Excellent knowledge of MS office and Marketing software
- Fluent in English
- Well-groomed
PT Global Infotech Solution, a leading system integrator company in Indonesia, delivers comprehensive business solutions across multiple industries. Established in 2015, we have rapidly grown and evolved as a trusted innovative technology services provider partner for organizations. Here, our team of experts employs cutting-edge technologies to support your organization's unique requirements and needs as well as to address your organization-specific challenges. We cover a wide spectrum of business solutions ranging from infrastructure development and optimization with the goal of ensuring seamless operations and maximum efficiency for your organization. In addition to infrastructure, we also specialize in network solutions that empower businesses to connect and communicate efficiently.
In order to enable businesses to streamline their operations and enhance productivity, we offer Business Application solutions for your organization. Moreover, by recognizing the importance of cloud computing, PT Global Infotech Solution provides Cloud Solutions enabling organizations to leverage this technology's power as well as ensure cost-effectiveness and scalability. We also prioritize cybersecurity to protect your organization's sensitive data and assets from evolving cyber threats. At PT Global Infotech Solution, we pride ourselves on delivering exceptional customer satisfaction. Our team of skilled professionals possesses extensive experience in handling projects across various industries, providing tailored and cost-effective solutions that drive business growth.
